Creating transformative platforms is a major step forward in thinking that embraces and enhances the rapidly growing paradigm shift in the way users consume and interact through the use of new technologies. In this model the consumer is the content. The message is dialogue. The destination is the journey. Individualism is now community. The transaction is transformation.
Market segmentation has become integration.
These rules affect the way we educate, interact with each other, learn, and guide.
Think of an old school pinball game.
The consumer/client/participant is like the ball in the game, the bumpers are the rewards and obstacles. Sometimes they light up and cause great points and rewards, other times they simply knock you around until you accidently hit another.
Our job is to act as the flippers.
We help keep them in the game with gentle whacks, sometimes it is a harder tap, others require a little hip thrust, all without tilting!
The Milieu is the most important factor here.
Whether we are creating platforms for social networking, fields for instruction, or environments that foster change.
Chaos is only apparent to those who do not see the underlying structure.
Monday, October 20, 2008
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