I have recently been fortunate enough to play a small role in an event in Austin TX, hosted by John Mackey, CEO of Whole Foods.
In his white paper, John discusses the need for commuinity not just in business but in social activism.
He proposes the notion that not only is the consumer the content, but also and most importantly, "transaction" is now "transformation".
For those of you whom have not heard or read about his white paper on Conscious Capitalism, please read here.
http://www.flowidealism.org/2007/Downloads/Conscious-Capitalism_JM.pdf
This kind of dynamic thinking in the way business is conducted is a testament to those who do not see world affairs as being local or purely for personal gain.
There are major efforts underway to move corporations from a state of "competition to one of "cooperation".
This movement is being augmented by an even occurring Nov. 6-8th in Austin TX
The working title of the gathering is;
Catalyzing Conscious Capitalism
http://consciouscapitalism.com/
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